ECOMMERCE MERCHANTS

http://community.ecmta.org/blogs/

Here is a ecommerce blog by ecommerce merchants trade assoc. I sent everyone a copy today.

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Custom 404 page

I don’t know about you but I did not have this for my site.  A custom or redirected error page.  This is important for us to do.  Just one of those little thinks that you don’t think about.  Since we are not a big ecommerce business we miss some of these little details.  I see that Pat has his redirected back to his home page and I see that Scott just gives an error page.   I read an article this weekend that said most customers will just leave your site if they get page not found, if you have a custom error page that helps them find what they are looking for or takes them back to another page on you site, you stand a chance to get the sale.