I don’t know about you but I did not have this for my site. A custom or redirected error page. This is important for us to do. Just one of those little thinks that you don’t think about. Since we are not a big ecommerce business we miss some of these little details. I see that Pat has his redirected back to his home page and I see that Scott just gives an error page. I read an article this weekend that said most customers will just leave your site if they get page not found, if you have a custom error page that helps them find what they are looking for or takes them back to another page on you site, you stand a chance to get the sale.
Sbinternetsales’s Weblog
The Shreveport Bossier Internet Sales Group
Harvey Jelks
beautydepot1
synapsemultimedia
Yes indeed! If links to your site appear on blogs or articles or anywhere this is important.
Say someone links to a product page on your site from their blog. If you delete the product, now the page doesn’t exist, if you have a 404 redirect they land on your homepage, if you don’t they get an error.
I discovered this by accident. I started my business with http://www.HealthandBeautyDepot.com, years later I was able to get http://www.BeautyDepot.com, there were tons of people that had bookmarks or blogs or articles about HealthandBeautyDepot out there. So I had to do a 404 redirect so they would land on my live site.